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Trend Report: Amalfi

matzellh — Mon, 30 Aug 2010 16:43:19 +0000

The term ‘fashion-forward’ usually implies a look that is new, edgy, perhaps even ‘out-there’. But sometimes, after always trying to come up with the next big thing, fashion takes a break and lets the past do the work from them. That’s exactly what happened on the runways for fall, where we saw the resurgence of prim and proper looks inspired by 1950’s. Hey – if it ain’t broke, don’t re-design it! So go ahead and dress like a lady with polished skirts and dresses, top-handle bags and the Amalfi, a refined and classic pump with a feminine bow. Now if only we could bring back the days of drive-ins, jukeboxes and ice cream counters…

At the Office

Perfectly polished with pearls and crimson lips.

Skirt, Alexander McQueen; Blouse, DVF; Sweater, Miu Miu; Belt, Isabel Marant; Bag, Marc Jacobs; Earrings, Gabriel Sanchez; Lipstick, Chanel in Vamp

On the Town

Sweep hair up into a chic bun and play up your eyelashes for evening.
Dress, Valentino Roma; Jacket, Trina Turk; Earrings, Max & Chloe; Bag, Lulu Guinness; Liquid Eyeliner, Lancome

Weekend Wear

Create casual elegance with cropped pants and feminine blouse.
Top, Juicy Couture; Pants, Joseph; Coat, Delia’s; Bag, Marc Jacobs; Belt, Topshop; Earrings, Asos

Fall Fashion Tips Kickoff: The REYNA

matzellh — Mon, 16 Aug 2010 18:19:42 +0000

Fall is the most transforming season. For almost everyone, it’s the end of summer and the return to the more routine. For some, it’s the beginning of a new school year, the end of a vacation, and for a select few perhaps the end of an era or the start of something exciting. But I think everyone here can agree that no matter where you are going, what you are starting or what you’re leaving behind, there’s no better transformation for your look than fall fashion. For a true fashionista, one might even argue for the soul. The texture, the layering, the coziness and the return of those comforting darker colors means endless options for the cooler and shorter days ahead. And with those cooler days comes more accessories – hats, gloves, scarves, are all outlets for showing off your style. And let us not forget about the single greatest transformation that fall brings to us: the return of the tall shaft boot. If that isn’t enough to give you the chills, then perhaps you’re reading the wrong blog.

To get you excited for fall, I’m introducing you first and foremost to the REYNA, our super sexy gladiator heel that calls to the edgier girl inside of us all. REYNA is a true rockstar, so dress appropriately in chic rock and roll style with gleaming hardware, zippers and studs while you paint the rest black!

At the Office

Take a feminine dress and give it some edgy style with bold accessories.
Dress, See be Chloé; Jacket, Paul & Joe; Belt, Alaïa; Necklace, Tom Binns; Bag, Cole Haan

On the Town

Rocker glam in a sparkly dress, jewels and bag!
Dress, Michael Kors; Jacket, Catherine Malandrino; Earrings, Mawi; Cuff, Falconiere; Bag, Botkier

Weekend Wear

Can’t have a rocker chic wardrobe without skinny black pants!
Jacket, J. Crew; Top, Zoe Tees; Pants, Vanessa Bruno; Necklace, Roberto Cavalli; Bag, Hype; Sunglasses, Ray Ban

Trend Report: Fiore

ouellettea — Wed, 14 Jul 2010 14:41:52 +0000

Let’s face it, packing for a trip is hard. If you’re like me, you try to prepare outfits based on your destination and how long you’ll be there, but the inevitable extra three, four, or twenty-something pieces always find their way into your bag and before you know it, you’re sitting on it just to zipper it closed, never mind breaking your back trying to lift it. Luckily, there are a few tricks to packing just right for a getaway – the most valuable one? Pack lightweight, dark colored, go-with-everything clothing. You’ll be amazed at how many outfits you can pull together with the right accessories and just one or two key pieces of clothing. Take a cue from these summer vacation looks, using just one cotton dress and the chic Fiore sandal in gold!

–The Söfft team is heading to Sardinia, Italy for the Spring 2011 photoshoot – you can bet we’ll be wearing our Fiores while we’re enjoying the beautiful scenery…and the delicious food! See you in a week!–

Sightseeing

Keep your hands free for great photo-ops with a crossbody bag!
Dress, Splendid; Bag, Nine West; Camer, Nikon; Hat, Le Cerise sur le Chapeau; Sunglasses, Ray Ban.

Evening Dinner

Some colorful jewelry and a waist-cinching belt give you some evening glamour.
Dress, Splendid; Belt & Bracelets, Lauren by Ralph Lauren; Earrings, Carolee; Scarf; Otrera

Pool/Beach

Perfect for a day spent by the water!
Dress, Splendid; Bathing suit, Undrest; Bag, Kate Spade; Hat, Arden B; Sunglasses, Natori

Trend Report: Ryder

matzellh — Mon, 28 Jun 2010 15:49:33 +0000

While we may think of gladiator sandals as the hot new trend that’s transforming our casual wear into sleek and chic ensembles, the truth is that they’ve been around since, well…the gladiators. The Romans were definitely beyond their time when it came to things like engineering, agriculture, and fashion. Their discoveries and accomplishments mean we don’t have to re-invent the wheel – all we need to do is make it modern. This season, black and white ruled the runways, so grab the Ryder, throw on some crisp black and white pieces because when in Rome… do as the Gods of Style do.

At the Office

A classic look for daytime.
Dress, Jason Wu; Cardigan, Miu Miu; Necklace, Marni; Bag, Chloé

On the Town

Perfect for an evening on your feet!
Dress, Alice + Olivia; Earrings, Jamie Wolf; Bracelet, Kenneth Jay Lane; Bag, Ecote

Weekend Wear

A great sight-seeing outfit, fit for Rome!
Shorts, McQ; Top, See by Chloé; Scarf, Prova; Earrings, Halleh; Bag, Mulberry

Trend Report: Noral

matzellh — Wed, 02 Jun 2010 15:40:15 +0000

Last night, a friend and I watched the movie “An Education” starring the lovely Carrey Mulligan as Jenny. The film was set in London in the 60’s, and we both immediately in love with the whole look – the scenery, the music, the retro clothes. Young Jenny went from pretty school girl to impossibly chic virtually overnight, and I kept wondering what it was that was pulling her look together so effortlessly. Naturally, all I had to do was turn to her feet: at the base of every one of her sleek and polished outfits was a pair of slingbacks! The Noral are the perfect summer slingback, with their light natural heels and crossed leather straps revealing a sexy peep-toe.

Give spring/summer’s super hot prints trend a touch of classic glamour with a patent slingback!

At the Office

A feminine printed skirt is perfect for work in the summer.

Skirt, Edem; Blouse, Derek Lam; Jacket, Theory; Necklace, Kenneth Jay Lane; Bag, Kooba; Watch,Sartego

On the Town

Animal prints are daring for evening; pair with sexy gold and bronze eyes.

Dress, Roberto Cavalli; Bag, Aldo; Bracelet, ABS by Allen Schwartz; Earrings, Nina Bukvic; Eyeshadow, YSL

Weekend Wear

A splash of tribal-chic for weekend fun!

Shorts, Chloé; Top & Jakcet, Stella McCartney; Bag, Cynthia Vincent; Sunglasses, Karen Walker; Bracelet, Juicy Couture

Trend Report: Petrella

matzellh — Fri, 14 May 2010 18:11:28 +0000

One of the major shoe trends for spring and summer is the wedge, and for good reason: they’re adorable, they’re comfortable and while they are more casual than a stiletto, they’re so easy to dress up, too! And what’s great about the wedge trend is just how well it works with all of spring’s other trends. So grab your own pair of the Petrella and have fun mixing and matching your way through the summer!

At the Office
Trend: Chambray-like shirts

Casual yet still sophisticated as well as timeless!

Dress, Day Birger et Mikkelsen; Bag, Miu Miu; Watch, Urban Outfitters; Earrings, Calico Juno Designs

On the Town

Trend: Prints

Fun and flirty with soft draping and eye-catching color.

Dress, Diane von Furstenberg; Bag, Tory Burch; Earrings, Arcatus Flight; Ring, Avindy Designs

Weekend Wear

Trend: Stripes

Nautical touches are a fun way to perk up your weekend style – don’t forget a classic red pedicure!

Dress, DKNY; Bag, Tory Burch; Sunglasses, Ray Ban; Earrings, Kate Spade; Nail polish, Chanel in Midnight Red

Trend Report: Sabatina

matzellh — Fri, 30 Apr 2010 19:14:11 +0000

Tailored black sandals: Every woman should own a pair. They’re the footwear equivalent to the little black dress. It’s a no brainer to match them up with classic work looks and maybe a select few dresses for a night out, but did you ever think that your classic black sandals could be…a little rock and roll? One of the hottest looks for a few seasons now has been inspired by the rock lifestyle, with edgy metallic hardware, sleek silouhettes, printed tees, leather, and of course, black. Söfft’s Sabatina sandal is the perfect blend of everything you need to create some killer looks: sexy black croco leather, classic yet edgy Gladiator styling and enough of a heel to dress you up or tone it down. So try something new, let your inner rocker chic show and get even more style out of the classic black sandal – you already know it looks great with the rest of your wardrobe!

At the Office Skinny charcoal pants, a pink top and svelt black blazer are perfect for a work ensemble with a little edge.
Blazer, Preen Line; Top, Moschino Cheap & Chic; Pants, Elie Tahari; Earrings, Coldwater Creek; Bracelet, Dannijo; Bag, Rebecca Minkoff

On the Town A flirty pink dress gets the rock and roll treatment with a studded leather jacket.
Dress, Alice + Olivia; Jacket, Temperley London; Bag, Christian Loubotin; Rings, Losselliani; Earrings, Forever 21

Weekend Wear Slouchy cargos, a soft fitted t-shirt and a sharp jacket will take you stylishly through your weekend.
Jacket, Smythe; Tee, Bess NYC; Pants, James Perse L.A.; Necklace, Giles & Brother; Sunglasses, Ray Ban; Bag, Fossil

Trend Report: Biata

matzellh — Tue, 20 Apr 2010 20:42:46 +0000

Spring fashion is full of trendsetting and fun looks this season, from acrylic jewels to flowery prints to neon yellow, well, just about anything. But the one spring trend that is the most flattering, the most universal, and the most timeless (i.e. full of value!) is the neutral color palette. These soft pastel tones look fantastic on absolutely everyone, and they’re so chic and refined that no matter what the occasion you’re dressing for, you’ll be anything but boring! This season, the Biata in Ivory is the perfect shoe to carry you through a spring full of pretty neutrals, with it’s Grecian-inpired gladiator design, creamy color and earthy-tan heel. Who needs acid yellow to stand out when you can knock ‘em dead in these looks?

At the Office

Introduce a little bit of military-chic in an army green dress.
Dress & Bag, Chloé; Coat and Watch, Michael Kors; Earrings, Roberta Chiarella

On the Town

Sleek and chic for an evening out.
Dress, Hervé Léger; Clutch, Lanvin; Earrings, ABS Allen Schwartz

Weekend Wear

Casual cargos are the perfect compliment to neutral & feminine blush tones – don’t forget to roll up the cuffs!
Top & Pants, J. Crew; Cardigan, Top Shop; Belt, Ann Taylor; Bag, Nine West; Necklace, Kenneth Jay Lane; Sunglasses, Marc by Marc Jacobs

Bring Out Your Girly Side With Peony

Sofft — Fri, 09 Apr 2010 13:02:48 +0000

Nothing conjures up thoughts of spring quite like a bursting bouquet of peonies, natures most voluptuous and feminine flower. The name Peony, therefore, is quite fitting for this sweet wedge, with it’s large blossom detail, light gold-flecked cork heel and buttery soft leather in a bright coral color. The Peony wedge, much like the peony flower, can’t help but bring out the girly side of you. Pair this shoe with muted blush tones and neutral grays to look not only sophisticated, but undeniably charming!

At the Office

Coral injects spring-time color to your work wardrobe.
Cardigan, Crumpet; Camisole & Skirt, J. Crew; Necklace, Lee Angel; Bag, Jil Sander; Watch, Michael Kors

On the Town

A flowing, feminine dress compliments the flirty wedge.
Dress, Chloé; Bracelets, Ben Amun; Earrings, Gemma Redux; Clutch, Prada
Weekend Wear

A cute and casual ensemble for whatever the weekend holds!
Dress, See by Chloé; Sunglasses, A|X; Bag, Michael Kors; Necklace, Emily Elizabeth

Trend Report: CLOGS!

Sofft — Fri, 19 Mar 2010 20:43:22 +0000

It seems to have happened overnight – the humble clog went from your guilty pleasure shoe to hogging the spotlight and strutting down the catwalk in high style. You heard right, clogs are back! Luckily, Söfft has had faith in the clog for a while now, and we’ve got plenty of cute and fashionable styles to satisfy this current trend: Laurel, Bronwyn and Dory. A super-cute shoe that brings you slip-on comfort and now, style? Somebody pinch me!

The Laurel

Classic clog styling pairs well with hot horizontal stripes
Dress, Old Navy; Jacket, Ann Taylor Loft; Belt, RALPH Ralph Lauren; Bag, Coldwater Creek; Earrings, Banana Republic

The Bronwyn

A sweet bohemian-chic look.
Dress, Trina Turk; Bangles, Top Shop; Earrings, Coldwater Creek; Bag, from Anthropologie; Sunglasses, Fendi

The Dory

Tunic + leggings + clogs = ultimate in stylish comfort!
Tunic, DAY Birger et Mikkelsen; Leggings, DKNYC; Earrings, Urban Posh; Bag, Botkier