Söfft Shoe

Andover, MA Last week in Las Vegas, HHBrown celebrated 125 years with a bang! HHBrown is known in the footwear industry for hosting some of the biggest and most exciting parties during the WSA Shoe Show….but this time the party was a little bigger and a little more exciting if I say so myself.

Pat Monahan of Train opened up the night with his band and wow’d the crowd from the first song to the very last. Everyone was on their feet dancing and singing along to all the songs that we know and love from Train. Pat proved to be charismatic, fun and of course - ultra talented. Sometimes you never know what to expect from a live performance but Pat was absolutely awesome!

Third Eye Blind followed playing an assortment of our 90’s favorites and some new stuff from their upcoming album. I forgot how many of Third Eye Blinds songs I know and love. It was a blast from the past and was so much fun. The end of the party came too fast.

Thanks to Third Eye Blind and Pat Monahan for what I would call the best HHBrown celebration to date! Can’t wait for the next one…

Posted by Sofft • August 6th, 2008

“Make it work” is not only Tim Gunn’s mantra from BRAVO’s Project Runway but it’s also the words he lives by when helping people realize their own potential on his hit show, Tim Gunn’s Guide to Style. This August, the Guide to Style comes back for a second season and Söfft is proud to be a part of the premiere episode.

In the premiere episode, Tim’s female subject has always experienced problems finding shoes that not only fit her 7.5 wide foot but that also look fashionable. As Tim always does at the start of each show, Tim gives a wonderful gift to get the excitement going for the journey ahead. In this episode, Tim gives the gift of shoes…shoes that fit and look beautiful and are on-trend….Tim gives her Söfft shoes! Tim proves once again that he knows how to “make it work”!

Check back for the air date and video! The show will air in August of 2008.

Posted by Sofft • July 17th, 2008

LOS ANGELES, June 27, 2008 /PRNewswire via COMTEX/ - Söfft Shoe is participating in the hottest event in LA this weekend! Borden Entertainment and Distinctive Assets will team up with the Environmental Media Association (EMA) and LA.Direct Magazine to throw the coolest party in Malibu on the 4th of July! Entertainment industry elite will enjoy functional water from ACTIVATE Drinks, cocktails from Right Gin, exquisite wine from Bottlenotes, delectable catering from Stone Fire Pizza and sustainable furnishings from Naturescast(R: 68.39, -0.49, -0.71%). The event will be styled by J. Gatsby Events, whose clients include the GRAMMYs, Disney and the Hard Rock Hotel.This eco-fabulous event will be “greened” with the help of Conscious Planet Media, including an eco-friendly red carpet from flor, odor eliminators from Pure Ayre, biodegradable bags from Biobag, soy candles from Soy Basics, hand sanitizer from Handefend, air sanitizers from Germ Guardian, biodegradable umbrellas from Brelli, energy-saving light bulbs from Aero-Tech Light Bulb Company, and recyclable plates/cups/utensils from Preserve. The carbon footprint of the party will be offset thanks to the generous support of Carbonfund.org. The N9NE Group at the Palms Hotel is providing a bevy of fun summer accessories including Playboy Club Frisbees, Ditch Friday hats and Perfecto Las Vegas beach towels. Plus, all of the talent in attendance will receive gifts from Söfft Shoe Company, SHIBUE couture and The Face Shop, among others!

“Our Malibu Beach Parties are all about the chic, fun and socially-conscious Southern California lifestyle,” said Glenda Borden, celebrity party planner and president of Borden Entertainment.

The allure of this particular Malibu Beach House and its blend of social consciousness with traditional beach fun has already drawn the attention of Pink, Matthew McConaughey, Minnie Driver, Elisabeth Rohm, Plain White T’s, Paris Hilton, Jeremy Piven and Adrian Grenier.

Official event photographs will be available at http://www.elevationphotos.com

Posted by Sofft • July 17th, 2008

Posted by Sofft • June 10th, 2008

Posted by Sofft • May 28th, 2008

Andover, MA – April 24, 2008 – Söfft Shoe Company, makers of women’s footwear brands Söfft and Softspots, today announced they are donating shoes to the teachers of Dancing Classrooms, a project of the American Ballroom Theater Company, a not-for-profit organization based in New York City.

Dancing Classrooms was created by American Ballroom Theater Company founder, Pierre Dulane. Dulane introduced the program to New York City Public Schools when he noticed the arts programs at these schools were being eliminated, leaving young students without any form of creative education. Dulane developed the program with the mission to build social awareness, confidence and self-esteem in children. When students learn to dance with a partner, they are also learning about respect, teamwork and care for others – benefiting the students both in the immediate and throughout adulthood.

Dancing Classrooms began in 1994 with one 5th grade class of 30 students. fourteen years later Dancing Classrooms now reaches over 200 schools in all 5 Burroughs on New York City, teaching almost 30,000 students in grades ranging from 4th – 12th. The program has also reached into other regions and continues to grow in areas including Omaha, NE, Dallas, TX, Fort Myers, FL, Canada and more.

This program has recently gained national recognition for their work through the 2005 documentary, Mad Hot Ballroom and more recently, the Hollywood production, “Take The Lead” starring Antonio Banderas.

Söfft is pleased to donate shoes to the hardworking, dedicated teachers of Dancing Classrooms. All of the New York City teachers will be receiving a pair of the Söfft brand style called the Calypso – a mid-heel style Mary Jane appropriate for dancing and casual wear. A generous discount is also being provided to teachers of the program Nationally.

“We are thrilled and honored to do something special for these teachers, who have already done so much for so many underprivileged children” says Söfft Shoe Representative Katie Kangas. “We have truly enjoyed working with the people of Dancing Classrooms and hope to find other ways to help this heartwarming project” Kangas said.

To learn more about Dancing Classrooms, visit americanballroomtheatre.com or email info@americanballromtheater.com.

Posted by Sofft • April 25th, 2008

After a long winter and record snow fall, March is here to remind is Spring is just around the corner…finally. For some of us, digging out the our Spring wardrobe is still a little hard to fathom but it’s never too early to shop for a few new spring styles. Retailers are fully stocked with the first spring deliveries and what a treat it is to see all the fantastic colors of the season. Gorgeous reds, optimistic yellows and ocean blues are abundant this season. It seems no color is “out” and there is this anything goes aura about this season. Be it flats, wedges, heels or flip flops, there is something out there for everyone. So get out there! Get those feet in pedi condition and welcome spring with open toes!

Check out the Spring Collection from Söfft here.
http://www.sofftshoe.com/view-all.asp?collection=Spring%202008

Posted by Sofft • March 13th, 2008

The Glow and Behold Winter Ball to benefit the Accelerated Cure Project for MS was a huge success and a lot of fun! Held at the Hampshire House in Boston, MA on February 1st, attendees showed up looking their very best despite a rainy night.

In typical Hello Stiletto Shoe Club style, women and men wore their sexiest and flashiest shoes to coordinate with their gowns and tuxes. Many happily joined in to walk down the red carpet and strut their stuff to win an assortment of prizes including a free pair of Söfft shoes or Rühne shoes.

The benefit was a huge hit and a lot of money was raised for the Accelerated Cure Project for MS. A big thanks from Söfft to the ladies of the Hello Stiletto Shoe Club for thinking of Söfft and letting us be a part of something so important…and fun! To learn more about the Accelerated Cure Project for MS visit http://www.acceleratedcure.org/.

Posted by Sofft • March 13th, 2008

An Enchanted Winter Ball to Benefit
The Accelerated Cure Project for Multiple Sclerosis

Söfft Shoe is proud to sponsor the Glow and Behold Winter Ball on February 1, 2008. An evening of dancing, footwear, and fashion with special guest Susan Wornick of WCVB-TV/DT Channel 5. Proceeds benefit the Accelerated Cure Project for Multiple Sclerosis.

A “Black Tie Optional, Fabulous Shoes Essential” with live music all evening by the 12:01 Blues Band, passed hors d’oeuvres, a cash bar, drawings for many fashionable prizes, and a free cocktail and gift bag for each attendee. A “Best Shoe Walk-Off” will take place at 10pm in which all attendees can model their footwear to compete for stylish prizes. Sponsors currently include Barneys, DSW, Iridesse, Insolia, Neiman Marcus, and Söfft Shoe Company.

What: An evening of dancing, fashion, and fun to benefit the Accelerated Cure Project for Multiple Sclerosis hosted by Hello Stiletto Shoe Club, Genevieve Boston, Kristina Kozak, and The Hampshire House.

Who: This event is open to anyone who wishes to attend

When: Friday, February 1, 2008 from 8pm-12am

Where: The Hampshire House, 84 Beacon Street, Boston, MA 02108

Why: To get dressed up and enjoy a special night out while raising funds for Accelerated Cure Project

Dress: Black Tie Optional (Tuxedo or a dark suit for men; Gown, Suit, or Cocktail dress for women) and outrageously fabulous shoes are encouraged

Cost: Entry fee is $65 per person and is non-refundable unless the event is canceled

RSVP: For more details contact Melissa O’Shea at 781-632-2067 or
melissa-shoeball@shoeclub.us.

Posted by Sofft • January 14th, 2008

A poll was recently taken right here on GOING SÖFFT about favorite winter trends. 54% of you said peep toe pumps were your favorite, in second place with 27% of votes was patent leathers.

It seems that no one is wearing thigh high boots and very few of you are into the nude pump look or the ankle bootie craze. I’m willing to bet that by next winter, ankle booties will be much more accepted by us all….and keep an eye out for Söfft ankle booties. There will be a few in the Fall 2008 line that just might get you to change your tune.

As for the overwhelming current favorite, peep toe pumps. Check out the Gayle from Söfft.

Posted by Sofft • December 10th, 2007